Does ‘This Man’ Haunt Your Dreams? The Hoax That Won’t Go Away

By: Jon Corrigan

In 2009, a website was created with the hope of fostering a community and building awareness for people suffering from a similar reoccurring dream.

The site claimed that thousands of people throughout the world have seen the face of a mysterious man in their dreams; none of whom had ever met him in real life.

Here’s a brief history of “this man” from

“In January 2006 in New York, the patient of a well-known psychiatrist draws the face of a man that has been repeatedly appearing in her dreams. In more than one occasion that man has given her advice on her private life. The woman swears she has never met the man in her life.

That portrait lies forgotten on the psychiatrist’s desk for a few days until one day another patient recognizes that face and says that the man has often visited him in his dreams. He also claims he has never seen that man in his waking life.

The psychiatrist decides to send the portrait to some of his colleagues that have patients with recurrent dreams. Within a few months, four patients recognize the man as a frequent presence in their own dreams. All the patients refer to him as THIS MAN.”

Filled with different theories and supposed real-life accounts, the “this man” website was both creepy and convincing. That is, until it was found to be created by Italian sociologist and marketing strategist named Andrea Natella – who happens to run an advertising agency called Guerilla Marketing, known for designing subversive hoaxes.

Nonetheless, a Facebook page dedicated to the “this man” phenomena has over 21,000 followers and shares alleged dream sightings on a semi-regular basis.

Hey, hats off for keeping the dream alive. Literally.

More from Jon Corrigan

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