By: Jon Corrigan
Following its release on Monday, the first full Beauty and the Beast trailer broke a first-day record for internet views, making it the biggest online trailer debut of all-time.
The Disney trailer racked up 127.6 million views in its first 24 hours, with 27 million of those views coming from Emma Watson’s Facebook page.
The live-action Beauty and the Beast surpasses Fifty Shades Darker, Star Wars: The Force Awakens and Captain America: Civil War.
Beauty and the Beast will be released on March 17, 2017.