John Rich is expanding his empire. The singer will open two Redneck Riviera bars later this year, one on Nashville’s Lower Broadway, and another at Bally’s in Las Vegas.
“You work as hard as you can and you’ve only got so much left over to have fun with, where are we going to go?,” he said. “To have a venue that’s as near to that feeling and that whole thought process, you’ve got to do it right.”
Both venues will offer live country music and food, as well as a Heroes’ bar, a smaller bar inside the venue that will be staffed with veterans and give veterans their first drink for free.