Chris Janson’s New Music Video Has a Simple Message: He’s Gonna ‘Buy Me a Boat’

Rising country star Chris Janson is fully in a summer state of mind in his new video.

The splashy video, which marks the first time CMT has funded and produced a visual for an artist, per Rolling Stone, shows Janson on a typical summer day: hanging around with his friends and family by the water. Except something is missing.

As he sings the aspirational song, about wanting to rise up to another class, Janson is confronted by all of the things he desires: a pickup truck and, as the title says, a boat.

“We wanted to write a lifestyle piece that not only us but other people can identify with,” Janson told Rolling Stone about the song. “We tried to write it to America and people who live normal lifestyles. I am that guy.”

The video was directed by P.R. Brown, most famously known for helming Carrie Underwood’s “Two Black Cadillacs” video and shot in Joelton, Tenn.

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