While many groceries seem WAY over prices, over 73% of Americans are over paying for their groceries and they don’t even know about it. Here is the question, would you rather get 50% more of something at the grocery store for the regular price, or would you rather get 50% off the normal item? Your answer could cost you more at the store!
Take this poll first to see where you sit.
According to PRNewsWire.com, if you said you would rather have 50% more of one item, you agreed with 73% of Americans. The majority of Americans have been taught that more is better. Well, if you did choose 50% more, you are actually WRONG! You will save money by taking 50% off the normal item! Don’t believe me? Here is an example.
You want to buy bananas. They are 10 for $5. With 50% more bananas, you get 15 bananas for $5. That is 33 cents a banana. But if you take the 10 bananas for $2.50, each banana now only costs 25 cents. With that, you can get 20 bananas for the same price! Actually, even if the discount was 35% off, the discount would still be better than 50%! The website says the decision is a hard one, and that is why grocery stores and food companies use this against us as shoppers!
“Marketers could take this information and re-work their sales strategies and messages to focus more on bonus packs with odd numbers than easy-to-convert percentages or the more typical percent-off type sales,” said Tsiros. “To avoid getting tricked, consumers should evaluate products in terms of unit pricing – how much they cost per pound or liter – and should pack a calculator to calculate them!”
Read more at PRNewsWire.com