Dierks Bentley Joining The NHL

Steve Wiseman/99.5 WYCD

[lastfm link_type=”artist_info”]Dierks Bentley[/lastfm] has a new partnership with the NHL

Paul Zimmerman/Getty Images

Dierks Bentley has a new partnership with the NHL spanning well beyond exposure during the playoffs as his current song, “Am I The Only One,” was featured in May in TV tune-in spots during the NHL conference finals on networks like NBC, CBC and the NHL Network. They also ran on NHL.com and team websites. Dierks told Billboard, “I was watching the playoffs and my song came on. My phone blew up with texts from friends that knew I’d get a kick out of it. I’m just thrilled that my song is getting played.”

Bentley also is releasing a second music video to CMT and other platforms for “Am I the Only One,” which features highlights from the 2010-11 NHL season, footage from his recent concert tour and home videos of him playing hockey.

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